Russia’s new McDonald’s reveals logo before relaunch
The new fast-meals chain that will take over mcdonald’s in russia has unveiled its new brand before its relaunch. The brand new emblem design suggests a purple-orange circle and orange strains against a inexperienced background, the image reportedly represents sticks of yellow fried potatoes and a yellow-orange burger. The inexperienced historical past is said to symbolize the fine of services and products.
Critics on social media have commented on its similarity with the bangladeshi flag. “that is the flag of our us of a,” one person stated on facebook while it also confirmed an emoticon with the flag. Mcdonald’s new proprietor has not but decided on a brand new brand name, a spokesperson for the organisation, the sistema pbo, told the state-run tass information company. Of the eight names below attention are “tot samyi”, which translates as “the equal” or “that one” and “svobodnaya kassa” (to be had cash check in), according to a record via the moscow instances.
The relaunch of the chain is predicted to start on sunday whilst the u . S . Celebrates russia day, a holiday marking the usa’s independence, on the identical flagship vicinity in moscow’s pushkin rectangular where mcdonald’s first opened in russia in january 1990. The reopening will initially cover 15 locations in moscow and the surrounding region. Mcdonald’s remaining month stated it become promoting its eating places in russia to one in all its nearby licensees, alexander govor. The deal marked one of the maximum excessive-profile commercial enterprise departures considering the fact that russia despatched tens of hundreds of troops into ukraine on february 24.Govor has stated he plans to make bigger the new brand to one,000 places across the country and reopen all of the chain’s eating places within two months. But there can be some headwinds. Mcdonald’s, the sector’s largest burger chain, had owned 84 percent of its nearly 850 restaurants across russia and it took a rate of up to $1. 4bn following the sale to govor, whose gid llc had formerly run 25 restaurants. The fast-food chain ultimate yr generated approximately 9 percent, or $2bn, of its revenue from russia and ukraine. Mcdonald’s has the right to buy its russian restaurants back inside 15 years, but many phrases of the sale to govor remain uncertain.